When well-known designer and writer, Dustin Curtis, aka the Villain, recently talked about Svbtle, the codename he has used for the minimal blogging platform powering his blog, the blogging industry looked at it as a new way of pushing content.
As he does in his design practice, Curtis built the simple admin dashboard with an Ideas and Posts column, with Ideas being small or large pieces he would like to evolve into full-featured Posts. This thinking aspect allows usera to develop their ideas no matter how big or small.
Since the dashboard is minimal, Curtis says that it doesn’t force [him] into thinking about ideas as posts like every other blogging system does. This brings up a good point about writing: the more simple and clean the writing environment, the better chance that the ideas will be developed into articles. Curtis states that he took away presentation options so he could spend more time writing and less time presenting. The easy flow of Svbtle allows the writer to go deep in development and pull out the important things that wouldn’t be seen when with distractions. The post-editor features simply Markdown, a text-t0-HTML conversion tool for writers.
Svbtle isn’t yet open source. Curtis has made Svbtle invitation only by inviting some of the best bloggers in the design and startup community just like himself. Dom Leca of Sparrow and John Collison of the payment startup Stripe are early participants.
Curtis also states that later on he might make Svbtle public, as stated in a Y Combinator submission. In the meantime, he has launched a membership application which allows a user to sign up. Curtis will then moderate and see who will fit his network. Most likely he will keep it invite only, pushing the great content and keeping it great as stated in this comment: The goal is simple: when you see the Svbtle design, you should know that the content is guaranteed to be great.