Adobe acquires Behance. What does this mean for us users?

Adobe acquires Behance. What does this mean for us users?

Dec 21, 2012 News

The folks over at Behance have been acquired by Adobe. You may have heard about it — but what does this mean for us users? The amount Adobe paid for the creative showcasing company hasn’t been disclosed, but will the changes trickle down and alter the way regular users see or interact with the service?

Predicting the future is difficult. Fortunately, Behance isn’t the only acquisition Adobe has made in recent years: we can draw a parallel from their acquisition of Typekit back in October 2011 to try and forecast what this move might mean for us folks with Behance accounts.

I’m a user of Adobe products, the Behance network and Typekit. I have used these services and tools for a while — long enough to remember when the past acquisitions were made.

So, what changed when Adobe acquired Typekit? Let’s start by looking at what was said by Typekit when they announced the merger:

Typekit will remain a standalone product, as well as become a vital part of Adobe’s Creative Cloud. Our team will stay together, and we’re excited to start working on even easier ways to integrate web fonts into your workflow.

From the start, our vision has been to make the web more beautiful, readable, and fast. Joining Adobe will give us the opportunity to do that at an even larger scale. This news doesn’t mean we’ve crossed the finish line. Actually, we’ve really only just completed the first lap. The race to improve the web will only get faster. I hope you’re enjoying the ride.

These paragraphs ring true: Adobe is helping increase Typekit’s user base and helping to challenge and improve the service they offer by offering a Typekit subscription as part of the Creative Cloud. It’s a win for everybody.

So, what does Behance have to say about their acquisition? This:

The Behance team will remain intact (in NYC!). We will focus on building a better Behance and helping the creative world collaborate and connect throughout the creative process, from start to finish.

It seems the Behance acquisition has similar goals. We’ve seen Adobe execute well before, so I can’t help but feel they’re likely to execute well again.

Frederic Lardinois from TechCrunch agrees that any changes will mainly be integrations:

Adobe plans to integrate Behance’s community and portfolio capabilities with its recently launched Creative Cloud service, “allowing members to seamlessly create content, seek feedback, showcase their work and distribute it across devices.”

Am I concerned about any changes negatively affecting me? No. When Typekit was acquired by Adobe, there were no starting changes — just improved integration with Adobe, by means of the Creative Cloud. I fully expect the same changes to happen to Behance.

Still worried? There’s an entry in Behance’s Q&A just for you:

Yikes, I don’t like change. Is this the end of an era!?

With every change there are naysayers. And with acquisitions, often for good reason. All too often, a company is purchased for its technology and is subsumed into a corporate headquarters, losing its identity and autonomy – and exchanging its mission for some new business objective. On the contrary, Behance is joining Adobe to advance our mission and shared vision with Adobe. Our place within Adobe ensures that Behance will remain in NYC, focus on our community, and continue building out the platform – open to all – with a certain set of tenets that we’ve held since day one. We’ve got a long-term vision for serving the creative community that is greatly advanced by Adobe’s reach, and what we have planned will also improve Adobe’s services in the process.

I can’t help but feel the joining together of two great creative companies will result in a better world for us designers: more people will know about Behance, and integration with tools we already use will likely improve.

Let’s see what the future brings. I’m hopeful it’ll be cool integration.

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