Make a Decision by Trusting Your Feels

When it comes to making decisions, be them as inconsequential as what type of pizza you could order, or as life-altering as what city to move to, there’s a process we each go through. While our processes may vary, it almost always holds true that our end decisions are based off of pros and cons, and the opportunity costs of each choice.

Some decisions, such as the aforementioned pizza choice, can be done almost subconsciously, without the need of any external resources. Others, such as determining what city is best to move to almost always requires external resources by means of research and documentation of the positive and negative qualities of each option.

For the most part, most of us choose to use the always–reliable pen and paper, but there are those of us who choose the more sophisticated route of setting up a spreadsheet to better organize the results of our research. However, neither of these methods come across in an intuitive manner, and neither are capable of easily helping you in your decision by giving an unbiased opinion on what choice is the most beneficial.

With this problem at hand, although rarely thought about, a team of designers and developers got together to create an incredibly unique app, called Feels.

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How Does it Work?

Using the methods mentioned above, Feels takes a much more intelligent and intuitive route by letting you create the options, the influential traits which you’re basing your decision off of, and then upon rating the individual traits, Feels helps you determine how best to look at your options, effectively giving you the best possible outcome.

1. Creating Your Decision

As you would expect to be the first step in this entire process, you must first input what your decision is about.

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2. Adding Your Options

Naturally arriving next is the addition of your options. You must start out with two, but you can add as many as you’d like. Included with adding your options is the ability to add images to coincide with each option, which not only creates for a much more aesthetically pleasing interface when viewing your choices, but helps to more effectively distinguish them when looking through the results.

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3. Adding Your Influential Factors

Once your options are solidified, the next step is to list the factors which will influence your decision. Three are required, but as with options, the number is potentially unlimited (I didn’t test it’s infinite abilities, so don’t hold me to this).

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4. Giving Your Input

With the setup complete, you’re now ready to give your input on the decision. My suggestion is to come back at a later time and give your input as to not let the various psychological influences, such as the [serial position effect]() get the better of you. However, I’m not the boss, so feel free to make the decision right away, especially if pizza is involved.

The way in which your influential factors are rated is done in a very simple, yet effective manner. You’re given six possible ‘feelings’ about the factors, each of them correlating with a specific emoticon–like expression, as well as color which coincides with the emotion. The latter of which fits in with one of my 14 trends of using color as affordance. To choose the rating of each of these, you hold your finger on the individual factor and slide your finger left or right, depending on how positive or negative the specific factor is on this particular option. Left is the most positive, while sliding to the right incites the more negative results.

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5. Getting Your Results

When you’ve completed the task of going through your options, you’re ready to view your results. Each option is given an overall ‘feel’, complete with its accompanying emoticon and color, as well as a break-down on the left-hand side showing the color of each decision you made on the influential factors.

From this alone, you can usually gather which option is the best, but to add both insight and better results, below your options is a collection of trends and details. These trends and details give a synopsis of why a specific choice may be best.

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Quite honestly, it’s difficult to summarize my thoughts on Feels. It’s an absolutely brilliant app, done in an incredibly aesthetically pleasing fashion. It takes what would otherwise seem like an unwieldy task and helps to effectively break down the components to deliver an unbiased – pending the honesty of your answers – and effective result.

The details and trend feature is what really blows me away. So often we get caught up in the specific details of decisions, that we forget to step back and look at it through a wider lens. The addition of this analysis is a great way to somewhat force you to do just that.

It’s definitely an app which is worth its financial investment of $2.99 in the App Store. I’ve used it on three occasions thus far and intend to make much better use of it as time goes on. To keep up with the team behind Feels, be sure to head on over to their Twitter and give them a follow.


To add to the sweetness of this breakdown of Feels, the team behind it gave us a few promo codes to hand out to our readers. So, to make this a bit more fun than simply commenting below, here’s what we’ll do.

Once you’re finished reading this, make sure you’re following both The Industry and Feels on Twitter, then mentioning us both in the tweet, share what will be your first decision made with Feels. On Wednesday, we’ll select three random tweets and hand out the promo codes accordingly. If one of the three does not reply to us within 48 hours, we will select another random tweet to receive the promo code until all three are handed out.

Give it a shot, be sure to let us know your thoughts on the app, in the comments below, whether won or purchased, and the best of luck to those of you who enter the giveaway.

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